Live Traffic Engine & Stream
Stream Paused
Toggle live streaming to watch shoppers flow through the funnel continuously in real time.
1 tick / sec
Live Variant Tweak (Variant B)
Variant B PDP Conversion
52%
Adjust Variant B conversion probability on the fly to observe real-time statistical shifts and lift calculations.
Interactive Parameter Tuning
Variant A — Control
Classic Grid
Standard pricing up front, minimalist listing
Trail Runner Pro
$89
Daypack 22L
$64
Variant B — Challenger
Social Proof + Fit Quiz
Ratings highlights, sizing guides, & tailored badges
Trail Runner Pro
★★★★☆ 4.6 (128 reviews)
$89
Daypack 22L
★★★★★ 4.8 (94 reviews)
$64
Aggregated Performance Metrics
Two-Proportion Z-Test Engine0
Total Visitors
0
Purchases (Variant A)
0
Purchases (Variant B)
—
Conversion Lift (B vs A)
| Funnel Step | Variant A (Control) | Variant B (Challenger) | Step Conversion & Drop-off Delta |
|---|
Statistical Significance & Recommendation
Run traffic simulation to evaluate conversion significance.
Evaluated via two-proportion z-test. P-values under 0.05 denote statistical significance. Small sample sizes are prone to false positives.